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This program was recorded on March 7th, 2018
Many brands today want to join up with a cause for both the goodwill and the additional profits it may generate. A common marketing promotion is the commercial co-venture in which a portion of a product’s sales are donated to charity. This is a highly-regulated area of law, from contractual and advertising requirements to registration and bonding. In this webinar, you will learn the difference between commercial co-ventures and other cause marketing efforts, how to comply with the various state laws, and how to spot the important issues and provide solutions to problems. You will also learn what responsibilities charities have during commercial co-venture campaigns, as well as best practices for running successful campaigns nationwide.
Rob leads the Firm's Promotion Law practice, which includes sweepstakes, skill contests, instant win games, internet and mobile marketing promotions, trade promotions and consumer offers. Rob counsels well-known brands, as well as advertising and marketing companies, from concept development through implementation to fulfillment. His practice also includes reviewing and drafting agency contracts, publicity agreements, and various advertising agreements. Rob is also experienced in reviewing advertisements for television, radio, online and print marketing. Throughout his career, Rob has worked on many popular marketing promotions, including ones seen on television shows, on well-known social media sites, and at live sporting events. He regularly speaks on promotion law topics at the annual national law conference of the Brand Activation Association.
Contact Robert Laplaca