Live Webcast/Rebroadcast - You watch the course online at the specified date and time shown below. You can ask questions and receive answers during the course.
On-Demand - You watch the course anytime and will have access to the course 24/7. Our On-Demand courses are available within 5-10 business days after the original recording and accessible for one year.
Live Webcast - January 29th, 2019
A discussion and tons of examples to illustrate both the scope of claims for “commercial appropriation of an individual’s persona” and claims based on context and avatars and what communications may be deemed to “commercial exploitation”. Best practices in corporate communications and brand integration will be covered together with the “horror stories” you need to share with your company and clients to get their attention to the dangers posed by the ever growing Right of Publicity.