Cause Marketing And Commercial Co-Ventures
Cause Marketing And Commercial Co-Ventures



Live Webcast/Rebroadcast – You watch the course online at the specified date and time shown below. You can ask questions and receive answers during the course.

On-Demand – You watch the course anytime and will have access to the course 24/7. Our On-Demand courses are available within 5-10 business days after the original recording and accessible for one year.

Course Description

This program was recorded on March 7, 2018

Many brands today want to join up with a cause for both the goodwill and the additional profits it may generate. A common marketing promotion is the commercial co-venture in which a portion of a product’s sales are donated to charity. This is a highly-regulated area of law, from contractual and advertising requirements to registration and bonding. In this webinar, you will learn the difference between commercial co-ventures and other cause marketing efforts, how to comply with the various state laws, and how to spot the important issues and provide solutions to problems. You will also learn what responsibilities charities have during commercial co-venture campaigns, as well as best practices for running successful campaigns nationwide.

Attorney Robert LaplacaRobert Laplaca
Rob leads the Firm’s Promotion Law practice, which includes sweepstakes, skill contests, instant win games, internet and mobile marketing promotions, trade promotions and consumer offers. Rob counsels well-known brands, as well as advertising and marketing companies, from concept development through implementation to fulfillment. His practice also includes reviewing and drafting agency contracts, publicity agreements, and various advertising agreements. Rob is also experienced in reviewing advertisements for television, radio, online and print marketing. Throughout his career, Rob has worked on many popular marketing promotions, including ones seen on television shows, on well-known social media sites, and at live sporting events. He regularly speaks on promotion law topics at the annual national law conference of the Brand Activation Association.

Contact Robert Laplaca

2 General Credits

ProLawCLE will seek approval of any CLE program where the registering attorney is primarily licensed with exceptions stated below. Application is made at the time an attorney registers for a course, therefore approval may not be received at the time of broadcasting.

ProLawCLE does not seek approval in the state of Virginia.

Each state has its own governing rules and regulations with regards to CLE courses and formats, therefore please contact your state MCLE regulatory entity for further details about your state’s rules. Please visit our State Requirements page for information regarding your state’s CLE requirements and/or contact information for your state bar.

As stated in our Reciprocity Provision, ProLawCLE will grant credit in the following states through reciprocity, therefore direct application will not be made in these states:

AK, AR, CO, FL, ME, MT, ND, NH, NJ, NY, and PR.

ProLawCLE is dedicated to providing quality education from expert speakers and ensuring each attorney receives CLE credit for their participation. If for some reason a particular course does not receive approval in the attorney’s primary state of licensure, ProLawCLE will give credit for a future approved course or give a full refund, if applicable.

Each On-Demand course is available to you for 1 year from date of purchase. Additionally, CLE credit is only available within that year.

    1. What is a commercial co-venture as opposed to a paid solicitor, paid fundraiser or and how does it differ from other types of cause marketing
    2. What are the mandatory contractual and advertising requirements
    3. What are the registration requirements
    1. When and where does a charity need to be registered
    2. What are the charity’s contractual and reporting requirements
    3. What activities can (and cannot) a charity do to support a commercial co-venture campaign
    1. Review sceneries to discuss whether different cause marketing campaigns would be considered commercial co-ventures
    2. Provide instruction on how to handle complicated situations
    3. Review other cause marketing options