Complying with the FTC's Green Guides and Other Hot Topics in Green Marketing


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Course Description

This program was recorded on February 18, 2021

With increasing concerns among consumers about the environment, marketers are trying to create products that have less detrimental impact on the earth. When marketing recycled, biodegradable, sustainable, and other products that are earth-friendly, advertisers must ensure that they're compliant with the FTC's Green Guides as well as evolving state laws that govern environmental marketing practices. This webinar will discuss best practices for complying with federal and state requirements and provide an update on recent legislative, regulatory, and litigation developments.

Speaker Bio
1 General CLE Credit
Course Agenda

Attorney Jeffrey A. GreenbaumJeffrey A. Greenbaum
Managing Partner of Frankfurt Kurnit since 2010, Jeffrey A. Greenbaum is one of the country’s leading advertising lawyers. He is a partner in the firm’s Advertising, Marketing & Public Relations Group and has extensive experience representing advertisers, advertising agencies, and media companies on advertising, branded entertainment, and intellectual property matters. He is also the Chairman of the Global Advertising Lawyers Alliance, a network of independent law firms around the world with expertise in advertising law. Best Lawyers in America has twice named him “Advertising Lawyer of the Year” for the New York metro area. In addition, in 2019, he was named “Copyright Lawyer of the Year” for the New York metro area.

Mr. Greenbaum advises clients on a wide variety of advertising-related matters, including advertising regulation, rights clearance, agency/client contracts, production contracts, e-commerce, consumer privacy, social media, sweepstakes and contests, union issues, network clearance, and global advertising clearance. He also regularly represents advertisers in connection with advertising litigation, including federal, state, and local regulatory investigations, as well as before the National Advertising Division and other self-regulatory organizations.

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Attorney Jordyn EisenpressJordyn Eisenpress
Jordyn Eisenpress is an associate in the Advertising, Marketing & Public Relations Group. Ms. Eisenpress focuses on advertising dispute resolution and a variety of transactional and counseling matters across a wide range of industries, including food and beverage, alcohol, automotive, pharmaceuticals, sports, and beauty.

Ms. Eisenpress has experience working on all sides of disputes before the National Advertising Division (NAD). She has assisted in the representation of challengers, advertisers, and the NAD itself, in both competitive disputes and public monitoring cases. During law school, Ms. Eisenpress spent time with NAD reviewing claim substantiation, analyzing consumer perception evidence, and drafting opinions. Most recently, while at Frankfurt Kurnit, she helped secure a favorable decision on behalf of one of the world’s largest pharmaceutical companies in a challenge involving competitive over-the-counter medications.

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1 General Credit

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Course Agenda

  1. Complying with the FTC's Green Guides
  2. Complying with strict state law requirements
  3. Making general environmental benefit claims
  4. Standards for making claims whether a product is recyclable, biodegradable, renewable, and sustainable
  5. Recent regulatory enforcement and litigation
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