How to Generate & Capture Web Leads for Your Law Practice: Strategies for Solo & Small-Firm Attorneys
How to Generate & Capture Web Leads for Your Law Practice: Strategies for Solo & Small-Firm Attorneys



Live Webcast/Rebroadcast – You watch the course online at the specified date and time shown below. You can ask questions and receive answers during the course.

On-Demand – You watch the course anytime and will have access to the course 24/7. Our On-Demand courses are available within 5-10 business days after the original recording and accessible for one year.

Course Description

This program was recorded on February 12, 2019

Are you converting website visitors into new clients for your solo or small law practice? In this webinar, Nalini and Maddy will teach you how to increase traffic to your website, efficiently capture and qualify leads, and convert those leads into new clients with greater frequency and consistency.

Attorney Maddy MartinMaddy Martin
Maddy Martin is the head of growth and education for, which provides law firm communication services, including their virtual receptionist & intake service, web chat, and Keypad cloud phone system. She has spent the last decade growing tech startups from New York to California and has expertise in digital marketing, small business communications, lead conversion, email marketing, SEO & content marketing, social media, co-marketing, and event marketing.

Contact Maddy Martin

Attorney Nalini PrasadNalini Prasad
Nalini Prasad has worked alongside Seth Price — Managing Partner of Price Benowitz, LLP and Founder of BluShark Digital — to create a digital marketing agency focused on helping small law firms build their business and stand out online. Nalini frequently speaks to legal audiences across the country on the intersection of utilizing best practices of trending SEO techniques and generating quality leads online. Nalini also shares tips on creative ways to leverage traditional offline marketing efforts to increase a firm’s online presence. As Chief Strategy Officer at BluShark Digital, Nalini designs and implements cutting-edge strategies that build brands and work to increase quality leads online for clients through four fundamental aspects of digital marketing – content creation, link-building, and technical and local SEO.

Contact Nalini Prasad

1 General Credit

ProLawCLE will seek approval of any CLE program where the registering attorney is primarily licensed with exceptions stated below. Application is made at the time an attorney registers for a course, therefore approval may not be received at the time of broadcasting.

ProLawCLE does not seek approval in the state of Virginia.

Each state has its own governing rules and regulations with regards to CLE courses and formats, therefore please contact your state MCLE regulatory entity for further details about your state's rules. Please visit our State Requirements page for information regarding your state's CLE requirements and/or contact information for your state bar.

As stated in our Reciprocity Provision, ProLawCLE will grant credit in the following states through reciprocity, therefore direct application will not be made in these states:


OH Attorneys please note: OH Supreme Court will not approve any course that was aired more than 12 months prior.

SC Attorneys please note: Registration must occur no later than 5 business days from the event date or course accreditation is not guaranteed.

ProLawCLE is dedicated to providing quality education from expert speakers and ensuring each attorney receives CLE credit for their participation. If for some reason a particular course does not receive approval in the attorney's primary state of licensure, ProLawCLE will give credit for a future approved course or give a full refund, if applicable.

Each On-Demand course is available to you for 1 year from date of purchase. Additionally, CLE credit is only available within that year.


  1. How to increase traffic to your website through organic search, PPC, content marketing, backlinks, keywords, online reviews, and other “white hat” methods.
  2. How to capture and filter web visitors with effective phone, text, web chat, and email communications.
  3. How to convert more leads to new clients with software and services that enable automated workflows, like marketing and document automation tools, cloud phone systems, online scheduling and intake forms, and virtual receptionists.
  4. How to monetize “bad” leads through systematic referrals.
  5. How to track and analyze the online marketing channels bringing you the best results.