Generating Better Leads



Live Webcast/Rebroadcast – You watch the course online at the specified date and time shown below. You can ask questions and receive answers during the course.

On-Demand – You watch the course anytime and will have access to the course 24/7. Our On-Demand courses are available within 5-10 business days after the original recording and accessible for one year.

Course Description

Live Webcast – December 4, 2020

  • 10:00-11:00am PT / 11:00-12:00pm MT / 12:00-1:00pm CT / 1:00-2:00pm ET

In talking to dozens of small-firm lawyers before and during the COVID downturn, we heard many complaints about low lead quality. Nearly all wished their marketing efforts generated higher-quality prospects.

We know how you can improve your lead quality. Educate your prospects.

If you teach your prospects the details of their legal issue and how you work to resolve it, the prospects who call will be better qualified, ask fewer low-level questions, be more likely to retain you, and once onboard do a better job of following your recommendations.

We will teach you to affordably and automatically educate your prospects.

We will walk you through a proven approach for improving the quality of your leads. We will show you how to implement the program yourself, complete with examples.

We will give you a link to our 191-page book How Small Law Firms Can Generate and Convert More Leads: Templates, Techniques, and Case Studies, which provides templates for do-it-yourself implementation.

All of this will be provided by Kara Prior, president of James Publishing and co-founder of the Marketing Amplifier.

Attorney Kara PriorKara Prior
Kara Prior has a rich marketing and writing background, working for several newspapers and managing Entrepreneur magazine’s 100,000-member social network before joining James Publishing seven years ago. Now she is the President of James Publishing and co-founder of its Marketing Amplifier campaign automation software. She spends most of her time talking to lawyers about how to maximize their marketing ROI.

Contact Kara Prior

1 General Credit

ProLawCLE will seek approval of any CLE program where the registering attorney is primarily licensed with exceptions stated below. Application is made at the time an attorney registers for a course, therefore approval may not be received at the time of broadcasting.

ProLawCLE does not seek approval in the state of Virginia.

Each state has its own governing rules and regulations with regards to CLE courses and formats, therefore please contact your state MCLE regulatory entity for further details about your state's rules. Please visit our State Requirements page for information regarding your state's CLE requirements and/or contact information for your state bar.

As stated in our Reciprocity Provision, ProLawCLE will grant credit in the following states through reciprocity, therefore direct application will not be made in these states:


The following states are self apply. The attorney can apply for credit at no cost. We will provide documentation for them to apply:


OH Attorneys please note: OH Supreme Court will not approve any course that was aired more than 12 months prior.

SC Attorneys please note: Registration must occur no later than 5 business days from the event date or course accreditation is not guaranteed.

ProLawCLE is dedicated to providing quality education from expert speakers and ensuring each attorney receives CLE credit for their participation. If for some reason a particular course does not receive approval in the attorney's primary state of licensure, ProLawCLE will give credit for a future approved course or give a full refund, if applicable.

Each On-Demand course is available to you for 1 year from date of purchase. Additionally, CLE credit is only available within that year.

Read our full Reciprocity Provision here

Improve the quality of your leads with several approaches

  1. Pre-qualify with “Not for Everyone” copy
  2. Educate, educate, educate
  3. Explain the legal process and common questions
  4. Reveal details about the work you do

Prospect and client education is an ongoing process

  1. The more often you educate, the bigger impact it will have on the quality, preparedness, and compliance of your prospects and clients.

Use a unique approach for each stage of the client life cycle

  1. Followers: offer booklets on social media and your website
  2. Prospects: send shock-and-awe package followed by nurturing series
  3. New clients: provide welcome kit and then reassurance series
  4. Past clients: every month circulate a smarter living newsletter
  5. Pro referral sources: every month send a substantive newsletter