Handling High Profile Media Cases


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Course Description

This program was recorded on March 16, 2021

This course will cover the basics on how to create / handle a High-Profile Media case. This course will review all the ethical considerations and best interests of the client regarding exposure. This course will also go over the types of media, media relationships, and the consequences of who you speak to. We will be going over the importance of the timing and messaging you want to convey as you may never know who may turn against you.

Speaker Bio
1 General + 0.5 Ethics Credits
Course Agenda

Attorney Mark NejameMark NeJame
Mark NeJame received both his Bachelor's Degree and his Juris Doctorate from the University of Florida. He graduated from UF’s, College of Law, in 1980. He is based primarily in Central Florida with his main office in Orlando. His firm has other satellite offices in Central Florida. He has routinely handled both state and federal cases and clients throughout Florida, having practiced in numerous counties throughout the state as well as in all of Florida’s federal district courts; the Middle, Northern and Southern U.S. Districts. In addition to Florida, he has represented clients and handled cases in numerous other states and districts throughout the United States and the Caribbean including Georgia, Texas, Massachusetts, California, New York, Virgin Islands, New Jersey, Michigan, North Carolina and Virginia.

Contact Mark NeJame

1 General + 0.5 Ethics Credits

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Course Agenda

I. Ethical Considerations

a. what is allowable to say and not say

b. ethical restrictions

c. court orders

d. client confidentiality issues

II. What’s in the best interest of the client regarding exposure

a. All or nothing approach about speaking or not speaking can be lethal to your client

b. A necessary tool to have in your arsenal in 2021

c. To Speak or Not to Speak…that is the question.

III. Types of Media

a. Mainstream media

b. social media (the new mainstream media)

1. which platforms to appear on.

2. your client’s social media accounts are being looked at.

3. destruction of evidence and criminal and ethical considerations

IV. Who are you speaking to and its consequences?

a. The public

b. The Prosecutor

c. A Potential Jury

d. Jury

V. Media Relations

a. On the record/off the record

b. Trusted sources vs. unknown or questionable ones

c. The camera is always on

d. Looks are everything – Confidence, sympathy, or identifying voudt

e. Liar, Liar, Pants on Fire

VI. Messaging

a. What is the message you want to convey?

b. Talk in sound bites…less can be more.

c. Control the message, don’t let it control you

d. Move your ego aside and prepare and practice what you are going to say

VII. Be Careful, be very careful about who you may really turn against you. Vengeance ain’t fun.

a. Prosecutor, Judge, or Law Enforcement

b. Public

c. Victim

VIII. Timing is Everything

a. Peak News Broadcast Times

b. Peak Social Media viewership times

c. Newspaper Deadlines

IX. Final (Conclusion)

a. Summary and Overview

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