Influencer Marketing CLE
Influencer Marketing and the FTC Endorsement Guides



Live Webcast/Rebroadcast – You watch the course online at the specified date and time shown below. You can ask questions and receive answers during the course.

On-Demand – You watch the course anytime and will have access to the course 24/7. Our On-Demand courses are available within 5-10 business days after the original recording and accessible for one year.

Course Description

This program was recorded on June 11, 2020

Social media influencers and endorsers have become integral to brands’ and agencies’ advertising strategies. This program will explore what influencer marketing looks like in 2020, the fundamental principles of influencer marketing law, the FTC’s recommendations for properly disclosing connections between brands and influencers, and influencer compliance monitoring obligations. The program will address the latest developments in the FTC’s guidance on this topic and also provide useful tips for contracting with influencers.

Attorney Matthew R.D. VittoneMatthew R.D. Vittone
Matthew R.D. Vittone is an associate in the Advertising, Marketing & Public Relations Group focusing on advertising, branded entertainment, interactive entertainment, data protection and privacy, intellectual property matters, music licensing and digital media.

Mr. Vittone’s practice includes risk assessment and counseling; structuring and negotiating creative services agreements, commercial production agreements, celebrity talent agreements, media agreements and licensing deals; reviewing advertising claims and substantiation; representing companies in disputes before the National Advertising Division (NAD); advising on regulatory matters; and performing legal clearance of advertising.

Contact Matthew R.D. Vittone

1 General Credit

ProLawCLE will seek approval of any CLE program where the registering attorney is primarily licensed with exceptions stated below. Application is made at the time an attorney registers for a course, therefore approval may not be received at the time of broadcasting.

ProLawCLE does not seek approval in the state of Virginia.

Each state has its own governing rules and regulations with regards to CLE courses and formats, therefore please contact your state MCLE regulatory entity for further details about your state’s rules. Please visit our State Requirements page for information regarding your state’s CLE requirements and/or contact information for your state bar.

As stated in our Reciprocity Provision, ProLawCLE will grant credit in the following states through reciprocity, therefore direct application will not be made in these states:

AK, AR, CO, FL, ME, MT, ND, NH, NJ, NY, and PR.

ProLawCLE is dedicated to providing quality education from expert speakers and ensuring each attorney receives CLE credit for their participation. If for some reason a particular course does not receive approval in the attorney’s primary state of licensure, ProLawCLE will give credit for a future approved course or give a full refund, if applicable.

Each On-Demand course is available to you for 1 year from date of purchase. Additionally, CLE credit is only available within that year.

  • What is “Influencer Marketing” in 2020?
  • Principles of Influencer Marketing Law:
  • Truth and Honesty
  • Substantiation
  • Typicality
  • Transparent Disclosures
  • Recent FTC Actions and Latest Developments in FTC Guides
  • Influencer Marketing Monitoring Programs
  • Tips for Contracting with Influencers