Live Webcast/Rebroadcast – You watch the course online at the specified date and time shown below. You can ask questions and receive answers during the course.
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This program was recorded on June 11, 2020
Social media influencers and endorsers have become integral to brands’ and agencies’ advertising strategies. This program will explore what influencer marketing looks like in 2020, the fundamental principles of influencer marketing law, the FTC’s recommendations for properly disclosing connections between brands and influencers, and influencer compliance monitoring obligations. The program will address the latest developments in the FTC’s guidance on this topic and also provide useful tips for contracting with influencers.
Matthew R.D. Vittone
Matthew R.D. Vittone is an associate in the Advertising, Marketing & Public Relations Group focusing on advertising, branded entertainment, interactive entertainment, data protection and privacy, intellectual property matters, music licensing and digital media.
Mr. Vittone’s practice includes risk assessment and counseling; structuring and negotiating creative services agreements, commercial production agreements, celebrity talent agreements, media agreements and licensing deals; reviewing advertising claims and substantiation; representing companies in disputes before the National Advertising Division (NAD); advising on regulatory matters; and performing legal clearance of advertising.
1 General Credit
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- What is “Influencer Marketing” in 2020?
- Principles of Influencer Marketing Law:
- Truth and Honesty
- Transparent Disclosures
- Recent FTC Actions and Latest Developments in FTC Guides
- Influencer Marketing Monitoring Programs
- Tips for Contracting with Influencers