Live Webcast/Rebroadcast – You watch the course online at the specified date and time shown below. You can ask questions and receive answers during the course.
On-Demand – You watch the course anytime and will have access to the course 24/7. Our On-Demand courses are available within 5-10 business days after the original recording and accessible for one year.
This program was recorded on July 17, 2019
Even if you haven’t heard the term “influencer marketing,” if you use Instagram or Facebook, you’ve likely been part of the audience. Influencer marketing is everywhere, but many lawyers are not yet fluent in the language of this niche. In this CLE, we will review the legal considerations that impact all aspects of influencer marketing, whether you are representing an influencer, blogger, affiliate, brand, agency or anyone in between. From the FTC to the nuances of what contract clauses you must carefully consider, this primer prepares you for the important aspects of working in this industry.
Danielle Liss is General Counsel and Vice President of Affiliate Programs for the FASTer Way to Fat Loss, an 8-figure digital health and fitness program. She is also the CEO of Businessese. Prior to these ventures, Danielle was partner in a law firm focused on the needs of digital businesses. She has also served as Chief Marketing Officer and General Counsel of an influencer network. Danielle is a regularly sought out speaker on legal matters related to influencer and affiliate marketing.
1.5 General Credits
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Each On-Demand course is available to you for 1 year from date of purchase. Additionally, CLE credit is only available within that year.
- Overview of what is influencer marketing
- Influencer Marketing Contracts (This section will be lengthy)
- Key points in negotiating influencer contracts
- Website policies – what do influencers need
- Affiliate Programs – creating terms that work
- Intellectual Property – Common issues in the influencer marketing space