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This program was recorded on February 11, 2019
This program provides an overview of key updates and developments in advertising and marketing law from the past year. The program will cover significant FTC enforcement actions and NAD decisions, as well as other recent developments.
Topics to be covered include regulatory and self-regulatory enforcement, advertising claims and substantiation, social media and influencers, “green” and “made in the U.S.A” claims and other hot button issues.
Jeffrey A. Greenbaum
Managing Partner of Frankfurt Kurnit since 2010, Jeffrey A. Greenbaum is one of the country’s leading advertising lawyers. He is a partner in the firm’s Advertising, Marketing & Public Relations Group and has extensive experience representing advertisers, advertising agencies, and media companies on advertising, branded entertainment, and intellectual property matters. He is also the Chairman of the Global Advertising Lawyers Alliance, a network of independent law firms around the world with expertise in advertising law. Best Lawyers in America has twice named him “Advertising Lawyer of the Year” for the New York metro area. In addition, in 2019, he was named “Copyright Lawyer of the Year” for the New York metro area.
Mr. Greenbaum advises clients on a wide variety of advertising-related matters, including advertising regulation, rights clearance, agency/client contracts, production contracts, e-commerce, consumer privacy, social media, sweepstakes and contests, union issues, network clearance, and global advertising clearance. He also regularly represents advertisers in connection with advertising litigation, including federal, state, and local regulatory investigations, as well as before the National Advertising Division and other self-regulatory organizations.
Matthew R.D. Vittone
Matthew R.D. Vittone is an associate in the Advertising, Marketing & Public Relations Group focusing on advertising, branded entertainment, interactive entertainment, data protection and privacy, intellectual property matters, music licensing and digital media.
Mr. Vittone’s practice includes risk assessment and counseling; structuring and negotiating creative services agreements, commercial production agreements, celebrity talent agreements, media agreements and licensing deals; reviewing advertising claims and substantiation; representing companies in disputes before the National Advertising Division (NAD); advising on regulatory matters; and performing legal clearance of advertising.
1.5 General Credits
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- regulatory and self-regulatory enforcement
- advertising claims and substantiation
- health and safety claims
- social media and influencers
- “green” and “made in the U.S.A” claims