Negotiating Talent Agreements for Marketing Services

$95.00

Clear
Live Webcast/Rebroadcast – You watch the course online at the specified date and time shown below. You can ask questions and receive answers during the course.
On-Demand – You watch the course anytime and will have access to the course 24/7. Our On-Demand courses are available within 5-10 business days after the original recording and accessible for one year.

Course Description

This program was recorded on February 18, 2021

To cut through marketing clutter, brand marketers will often use celebrities, musicians, and athletes to provide on-camera, voiceover, social media, or appearance services. This course will cover key elements in "talent" services agreements, primarily from a brand marketer's perspective. An overview of relevant deal terms and key legal clauses will be discussed, including special circumstances for "influencers" and other endorsers. Finally, the critical issues from the talent's perspective will also be discussed.

Speaker Bio
1 General Credit
Course Agenda

Attorney Christopher ChaseChristopher Chase
Christopher Chase, a partner with Frankfurt Kurnit, counsels entities and individuals in the advertising and entertainment industries on all aspects of their businesses, including rights clearance (such as copyright, trademark, and rights of publicity), regulatory matters, and risk assessment. He structures and negotiates creative services agreements, commercial production agreements, brand and celebrity licensing agreements, sponsorship and event promotion agreements, celebrity talent and on-camera agreements, content distribution agreements, media agreements, and content releases and licenses. He also counsels clients regarding potential and actual litigations arising out of commercials, print advertisements, sweepstakes, contests, and other promotions, magazines, films, television productions, and websites. Further, he has vast experience addressing music issues, including structuring and negotiating master use and sync licenses for commercials, video games, television productions, and films, music distribution agreements, artist/band services, appearance, and promotion agreements, and concert sponsorships.

Contact Christopher Chase

1 General Credit

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Course Agenda

  1. Relevant deal terms for different types of talent services agreements
  2. Key legal clauses, including exclusivity, grant of rights, representations and warranties, and termination
  3. Special considerations for influencers, musicians, and athletes
  4. A review of disparagement and morals clauses
  5. Consideration of "boilerplate" that is not so boilerplate - e.g. force majeure clauses
  6. Clauses that give talent the most concern
Monday: 9am - 6pm ET
Tuesday: 9am - 6pm ET
Wednesday: 9am - 6pm ET
Thursday: 9am - 6pm ET
Friday: 9am - 4pm ET
Saturday/Sunday: Email Only
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