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This program was recorded on October 27, 2020
This course introduces one of the key areas of intellectual property law–trademarks. Learn what a trademark is (different from other forms of IP, such as patents or copyrights), what makes a strong trademark and how to select the mark. We’ll discuss steps to develop trademark rights and domestic and international registration and maintenance requirements. We’ll also discuss optimal steps to protect and enforce trademarks. Great for practitioners looking to expand their practice to include trademarks or improve their ability to spot issues and advise clients when they need further expertise.
David Lowe is a registered patent attorney and founding member of LOWE GRAHAM JONES PLLC. David has experience in all aspects of intellectual property law, both in the United States and in foreign countries. His current practice includes patent, trademark, and copyright procurement, with an emphasis on intellectual property litigation and related client counseling. David has extensive experience in dispute resolution, including mediation, arbitration and litigation. He is admitted to practice at all levels of federal court and in various states across the country. His technical background is in computer science and software engineering, and his patent practice includes the preparation and prosecution of computer software, electronic, business process, and mechanical applications. He received a Computer Science degree in 1991 from Brigham Young University and a law degree (with honors) in 1994 from the University of Washington. David is an active participant in the Inn of Court and INTA, and has been recognized as Washington Law & Politics Rising Star or Super Lawyer every year since 2007. He has authored a variety of articles on intellectual property topics and is a contributing author to the WSBA Civil Procedure Deskbook and the Washington Lawyers Practice Manual. David is a frequent CLE speaker on intellectual property topics and has served as a substitute professor at Seattle University School of Law, where he has taught Patent Litigation and Patent Prosecution.
2 General Credits
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1. What is a trademark?
· How is it different from other forms of Intellectual Property
· Selecting a trademark – strength of a mark, proper searching
2. How to obtain trademark rights
· Priority of use is everything
· Common law vs. state registration vs. federal registration
· International trademarks
· Maintaining trademarks
3. How to protect trademarks
· Consistent, proper use
· Enforcement in the Trademark Office or the Courts – likelihood of confusion factors
· Responding to cease-and-desist letters · Internet issues