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This program was recorded on June 30, 2020
With the world suffering through a health and economic crisis, marketers are facing challenges like they have never seen before to market effectively to consumers. This course will cover the basics of advertising law, highlight key issues to consider when marketing to consumers today, discuss specific requirements for marketing in social media and when using influencers, and will provide an update on recent recent regulatory and litigation developments.
Jeffrey A. Greenbaum
Managing Partner of Frankfurt Kurnit since 2010, Jeffrey A. Greenbaum is one of the country’s leading advertising lawyers. He is a partner in the firm’s Advertising, Marketing & Public Relations Group and has extensive experience representing advertisers, advertising agencies, and media companies on advertising, branded entertainment, and intellectual property matters. He is also the Chairman of the Global Advertising Lawyers Alliance, a network of independent law firms around the world with expertise in advertising law. Best Lawyers in America has twice named him “Advertising Lawyer of the Year” for the New York metro area. In addition, in 2019, he was named “Copyright Lawyer of the Year” for the New York metro area.
Mr. Greenbaum advises clients on a wide variety of advertising-related matters, including advertising regulation, rights clearance, agency/client contracts, production contracts, e-commerce, consumer privacy, social media, sweepstakes and contests, union issues, network clearance, and global advertising clearance. He also regularly represents advertisers in connection with advertising litigation, including federal, state, and local regulatory investigations, as well as before the National Advertising Division and other self-regulatory organizations.
Contact Jeffrey A. Greenbaum