Managing Your Online Reputation: Leveraging Praise and Ethically Addressing Criticism

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Live Webcast/Rebroadcast - You watch the course online at the specified date and time shown below. You can ask questions and receive answers during the course.
On-Demand - You watch the course anytime and will have access to the course 24/7. Our On-Demand courses are available within 5-10 business days after the original recording and accessible for one year.

Course Description

Live Webcast - November 28th, 2018

  • 7:30-9:15am PST / 8:30-10:15am MST / 9:30-11:15am CST / 10:30-12:15pm EST

Modern consumers of legal services are increasingly turning to the internet to find and vet lawyers. Word of mouth referrals no longer take place solely through personal contact. Even a referral from a trusted friend or advisor will be followed up by a Google search of the lawyer’s name and/or a scan of various review sites ranging from Avvo to Yelp, LinkedIn or others.

This course will show lawyers why online participation matters, cover the basic ethics issues that arise with posting client feedback and responding to online reviews and provide some do’s and don’ts for managing your reputation online. You’ll learn how to take advantage of positive reviews and client feedback and how to respond to negative online comments.



  • Allison Shields
    After leaving her position as Administrative Partner at one of Long Island’s premier law firms in 2005, Allison started Legal Ease Consulting, Inc. to help lawyers build better law practices. A former practicing lawyer and law firm manager, Allison understands the law firm environment and the daily pressures faced by lawyers trying to manage and build their business while practicing law and successfully serving their clients.

    Allison helps her clients create efficient, effective systems and operations to maximize productivity and enhance client experience. Her clients learn how to identify and attract their ideal clients, improve their client intake and selection, increase client loyalty, develop client-friendly fee structures, and increase profits. With the rise of the internet and social media, Allison recognizes that lawyers must capture attention and demonstrate their expertise online. She provides online marketing and social media services and training for lawyers to help them maximize these important opportunities.

    Contact Allison Shields
      • 1.5 General Credits
      • ProLawCLE will seek approval of any CLE program where the registering attorney is primarily licensed with exceptions stated below. Application is made at the time an attorney registers for a course, therefore approval may not be received at the time of broadcasting.

        ProLawCLE does not seek approval in the state of Virginia.

        Each state has its own governing rules and regulations with regards to CLE courses and formats, therefore please contact your state MCLE regulatory entity for further details about your state's rules. Please visit our State Requirements page for information regarding your state's CLE requirements and/or contact information for your state bar.

        As stated in our Reciprocity Provision, ProLawCLE will grant credit in the following states through reciprocity, therefore direct application will not be made in these states:

        AK, AR, CO, FL, ME, MT, ND, NH, NJ, NY, and PR.

        ProLawCLE is dedicated to providing quality education from expert speakers and ensuring each attorney receives CLE credit for their participation. If for some reason a particular course does not receive approval in the attorney's primary state of licensure, ProLawCLE will give credit for a future approved course or give a full refund, if applicable.

      Each On-Demand course is available to you for 1 year from date of purchase. Additionally, CLE credit is only available within that year.
    1. Why online participation matters
    2. Ethical issues with lawyer reviews and ratings online
    3. Monitoring online commentary about you and your firm
    4. Effectively counteracting negative online reviews
    5. How to obtain good client feedback
    6. Using positive reviews and feedback to your best advantage
    7. A step by step approach to managing your online reputation

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