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This program was recorded on January 29th, 2019
A discussion and tons of examples to illustrate both the scope of claims for “commercial appropriation of an individual’s persona” and claims based on context and avatars and what communications may be deemed to “commercial exploitation”. Best practices in corporate communications and brand integration will be covered together with the “horror stories” you need to share with your company and clients to get their attention to the dangers posed by the ever growing Right of Publicity.